Elite entered our life in 1968, when it created the first packed rusk. Since then, the favourite brand dominates this category, continuing its successful tradition. The 'recipe' of its success remains the same: it offers innovative products that contribute to a daily balanced nutrition, as much in the category of rusk, with the first unsalted rusks Elite without salt (2004), as well as in the snacks with the Elite Crackers Mediterranean (2003) and the Elite mini rusks (2008). Today Elite accompanies us at any time in our life and thus, fairly enjoys the title The Elite of our life.