In 2002, Elite created the new round crackers, with intense Mediterranean flavours. The idea that triggered the development of Elite Crackers was the creation of a new category of crackers, which have their roots in the Greek tradition and are based on natural raw materials of the Greek land, such as vegetables, herbs and, last but not least, olive oil - the valuable base of the Mediterranean diet. To materialize the idea and manufacture the product industrially, over 400 hours of production testing were required for the development of the production and packing procedures of the product.

The result justified everyone's effort: the pure olive oil and the natural ingredients, without artificial flavors, make the Elite Crackers ideal for a light meal. The practical packing maintains them always fresh and renders them ideal for consumption everywhere, since they do not leave any "traces" at all. Their warm acceptance by the consumers sealed another successful ELBISCO "story".

Allatini Soft Kings were launched in 1999 and formed the first, but also unique till today, "large and soft" Cookie in the Greek - and not only - market. Although inspired by the American "soft cookies", they are characteristically differentiated as much in taste as well as in essence. Designed to meet the high requirements of the consumers who search for distinctive flavour sensations, Soft Kings were enriched with innovative combinations of high quality fine ingredients. The distinctiveness of their production procedure gave them a clear competitive advantage. The consumers' preference inside and outside Greece, gave SOFT KINGS a "distinctive" position among the flavour successes of ELBISCO.

In 2005 ELBISCO introduced to the Greek market an innovating family of breads of High Nutritional Value, with the name Kris Kris "Fetes Zois": the 1st white bread in slices with the nutritional value of brown bread, the 1st brown bread in slices of 100% whole grain of wheat strengthened, while in 2007 it presented the 1st functional bread in slices of 100% whole grain of rye, enriched with vegetal sterols which decreases cholesterol! "Fetes Zois" is the only category of bread in slices where all its products (white and brown bread) include the nutritional value of whole grain. Composite carbohydrates, vegetal fibers, proteins in combination with wheat germ, vitamins, trace elements, antioxidants and necessary fatty acids omega-3, compose a required, good for health supplement in the daily diet of the Greek family. Besides composition, equally innovating is their method of production. For the first time in Greece, the method of the so called "free rise" of dough was applied, which gives the bread visual characteristics similar to those of fresh bread from the bakery. Innovations were also applied to the support of the launching - for the first time in the packed bread market, a family of products with its own sub-name was presented: the name "Fetes Zois" with its dual meaning supports the nutritional value of bread and integrates them, by means of communication, in our daily life. The labeling of the Kris Kris "Fetes Zois" packs is another innovation, including an analytical table of nutritional value for the proper reference of the consumer, but also for his/her education about new nutritional concepts such as the wheat germ. The uniqueness of the category was also underlined by its original communication. The consumption of the "sliced bread" Kris Kris "Fetes Zois", as fresh bread in a typical Mediterranean diet, by traditional Cretans and the clear message - folk Cretan couplet: "We turned the brown into white!", promotionally launched the category.